"It's gonna be another record to just totally showcase the Bay Area, the culture," said Jon of E-40's upcoming album. "We expect it to be #1. You have to always take care of your core fans. When it gets out there and people see the video, people are gonna be like, 'Oh, shit, this is some other shit again. This is another part of what they told us in "Tell Me When to Go." ' We take care of the core market, then you'll see another single a couple months after that."
"Me and the guys, some of us been cool for three or five years," Jon said. "We would see each other at different events. ... I used to skate in the late '80s. I always wanted to surf. I always wanted to get into skating.
"I just think that it feels better if we were all together," he added. "I don't want anything to be segregated. We all do our own thing but have one common goal to have fun in life and be happy. We got one common goal, we should be one crew. That's why we decided to bring all of us together. All my cats are top athletes, but they my homeboys too. We all support each other and really hang out. They are a part of the BME Click, and we have apparel that's hitting the market. We have a snowboarding glove that's hitting the market. We have the T-shirts and sweatshirts coming out. It's a lifestyle. Whatever you do, it's about having fun."