Monday, May 12, 2008

Mic Check: London

Mic check of the week goes to R&B singer London. London caught our attention one night when was driving around  and our friend Early Earl played his songs for us. His style of music is very catchy and enjoyable. I think all DJs should play his single " one 2 many" in every club, this is definitely a club banger. This R&B crooner has the image, swagger and talent to make a mark in this industry. Check out his bio below to get acquainted with London.  

Born Noel Franklin Jr, London, was the middle of three siblings. The place he called home: Oakland, California. Out west, hip hop was the music of choice and that sound was the backdrop of his upbringing. He started off rapping in an 8-man rap collective called Keep It Clean. At that time, his birth name and stage name were one and the same. The group enjoyed moderate success on the local scene but something was missing. So, to keep up with what was hot in the mainstream, he began to sing the hooks of K.I.C's rap songs. Once he saw how the ladies' gravitated toward his fiery vocals, the transformation from Noel to London began. 

In 2002, at the urgings of his mother, the young rapper/singer made a cross-country trek from Oakland to Atlanta. Not to pursue music, but to continue his education at the prestigious Morehouse College. While his head knew that his education was of the utmost importance, his heart was dedicated to music. So, 3000 miles away from his closest relatives, he made the decision to follow his heart. If he succeeded, he'd make his family and friends very proud. If he failed…. 

It wasn't easy. Skipping classes to make studio sessions, using tuition money to enter talent showcases, spending dorm fees on clothing. That pattern eventually led to expulsion from school and nowhere to live. But, fate and destiny would shine upon, the then homeless, Noel in the form of Universal/Motown A&R Shaun Harris and Corporate Thugz Entertainment's own, Demetrius “Kinky B” Ellerbee (co-CEO of CTE and business partner of Young Jeezy). During a chance late night encounter at Patchwerk Studios, Noel's talents would emerge. He penned and performed a record entitled “What If” that immediately caught the two executive's attention. “This wasn't your modern-day Hip-Hop/R&B. This was real music. His words and his talent took me to another place”, says Kinky B. That feeling of being somewhere new and exciting combined with that euro-look (a style he had long before it became popular) birthed LONDON!!! Kinky B instantly signed the singer to Key Players Music (KPM) roster and took him under his wing. 

Now, armed with a catalog of classic love songs, many of them written or co-written by London, that forecasted glory is drawing near. Odes like “My Diamond” and “Sometimes” are just examples of the timeless music that lives in his heart. So what's left? London says, “I'd still like to work with Pharrell and Raphael Saadiq”. The addition of those two would complete an opus which is almost assuredly a classic. London has already worked with some of the industry's biggest and brightest stars including Grammy Award winners like Babyface, Ne-Yo, ERIC HUDSON, Neff-U, and Mike City. 

The mystique, the style, and the story all in one artist. It doesn't take a plane ticket to experience London. Let London's music take you there. To check out London's Myspace page  Click Here

***Let London know StreetCosignor Sent you!!!!

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